Sailors love the sun - but it doesn't always love us back. According to the Skin Cancer Foundation, more people in the U.S. are diagnosed with skin cancer each year than all other cancers combined. 90% of skin cancer comes from sun exposure, and sun...
It's always a good day when you see nice things about your company in the sailing press. Thank you to Yachting Times Magazine for featuring 12° West in the most recent issue. It's clear that our mission - making women's sailing clothing that's both functional and flattering...
Sailing season officially kicked off last weekend with the Annapolis Spring Sailboat Show. We had a fantastic time at this year's show, meeting lots of new sailors and seeing many return customers too, which is really cool. The weather was amazing, resulting in a record turnout...
The Annapolis Spring Sailboat Show is the official kickoff to sailing season on the East Coast. Sailors eagerly await its arrival and the welcome opportunity to commune with fellow sailing junkies. The Annapolis Boat Show is a sailor's paradise, with the chance to ogle beautiful...
Well, another Annapolis Spring Sailboat Show is in the books! What a great start to the sailing season. Thanks to all the old friends who came by to visit our booth, and hello to all the new friends we made over the weekend! This year's show was marked...
What better way to end your week than with a Dark 'n Stormy in the company of sailors? Join us this Friday, July 10 in Brooklyn for an evening of sailor talk, cocktails, and to see the full line of 12° West's new women's sailing fashion. Proper Dark...
In the infamous words of Hillary Clinton, it takes a village to raise a child. I've found this is also true for starting a new company. And last weekend I learned that it takes a village (of sailors!) to have a successful boat show. On April...
The idea for 12° West has been in my head for a while. A long while, actually. As I gained skill and confidence as a sailor, started racing, and did some charter trips there was one consistent frustration: what to wear. A few years ago I...
I learned to sail when I moved to New York City. Before that, I had never even set foot on a sailboat. It’s kind of strange to take up sailing in the country’s largest city. But I lived in Manhattan, and after all, Manhattan is...