We maintain physical, electronic and procedural safeguards to protect the confidentiality and security of personally identifiable information transmitted to us through this Site.
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. We use a variety of security measures, including encryption and authentication tools, to help protect your information.
Credit card information that you provide to us is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. We follow all PCI-DSS requirements and implement additional generally accepted industry standards.
12° West’s goal in collecting information is to provide you with the best possible customer experience.
WHAT DATA WE COLLECT
12° West collects customer information when you utilize the Site, make purchases, or sign up for our mailing list or promotions. 12° West may collect this information to create, maintain or enhance its relationship with you, and it collects this information because you voluntarily submit the information in order to receive products, services or information. Typical information 12° West collects includes but is not limited to:
- Contact Information (email/telephone/mailing address)
- Shopping history and how you use our Site
- Payment information
- Technical information about your browser and device
12° West may automatically collect information regarding your interaction with, and use of, this Site and our products and services. Information 12° West may collect includes, but is not limited to: your telephone number, device identifier and hardware information, IP address, browser type and language, cookie information, system type, access times, referring website URLs, information about your purchases, and other information about your interactions with us. However, your identity will remain unknown to us unless you tell 12° West who you are. 12° West uses non-personally identifiable information in the aggregate, in order to improve the Site and for business and administrative purposes.
The Site may also be linked to sites operated by our business partners or by other companies that are affiliated with us. Visitors to those affiliated sites should still refer to their separate privacy policies and practices, which may differ in some respects from this Policy.
HOW WE USE IT
12° West uses personal information we collect for purposes described in this Policy or as disclosed to you in other ways on the Site. For example, 12° West may use your information to:
- Fulfill your order and provide customer service
- Improve and personalize your shopping experience
- Send you news, promotions and offers
- Administer contests, surveys or other Site features
PROTECTING YOUR DATA
We respect your privacy and are committed to maintaining and using your information responsibly. We will not disclose your information to a third party unless required to do so by law or legal process, or to protect the rights or safety of 12° West, its employees, contractors, agents, service providers and visitors to the Site. We will never sell, rent, share, or distribute your email address to anyone without your express permission.
Business operations may require that we share select information with trusted third parties who assist us in operating the Site, conducting our business, or servicing you, but only so long as those parties agree to keep this information confidential under the same terms set forth in this Policy. In addition, if 12° West sells all or part of its business or makes a sale or transfer of some or all of its assets or is otherwise involved in a merger or business transfer, 12° West may transfer your information to a third party as part of that transaction.
12° West uses reasonable administrative, technical, personnel and physical measures to safeguard personal information in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, 12° West uses reasonable methods to make sure that personal information is accurate, up-to-date and appropriately complete. However, 12° West, its officers, directors, affiliates, employees, agents, contractors and their service providers do not represent, warrant, or guarantee that personal information will be protected against unauthorized access, loss, misuse or alterations. 12° West does not accept any liability for personal information submitted, or for any third parties’ use or misuse of personal information.
The Children’s Online Privacy Protection Act (COPPA) was created to protect children, under the age of thirteen (13) from unsuspecting acts or practices in conjunction with collecting, using, and disclosing any information about them. The Site will never knowingly accept, collect, maintain or use any information from a child under the age of thirteen (13). If a child whom 12° West knows to be under the age of thirteen (13) sends personal information to us online, 12° West’s will only use that information to respond directly to that child, notify parents or guardians, or seek parental consent.
UNSUBSCRIBING, REMOVING OR MODIFYING YOUR INFORMATION
You can modify or delete your personal information at any time through your 12° West account profile. If you need help or if you have any questions about 12° West’s use of your information or about this Policy, please notify us via the contact page.
To unsubscribe from our mailing list and marketing communications, update the settings in your account profile by clicking here. If you unsubscribe from the mailing list, we may still send you communications relating to your purchases on the Site.
Please note that participation in certain activities on the Site may be limited if you do not submit personal information.