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A new direction in sailing apparel, created by and for women. Striking the perfect balance between form and function to create clothes you’ll want to wear both on and off the boat. Designed and made in NYC.

Our clothing is designed by women, for women, with a focus on fit and performance. We worked with top pattern makers in NYC’s garment district to ensure a female specific fit that functions and flatters. We sourced exceptional quality performance fabrics, and then added details – zip pockets, sun protection, a D-ring to attach necessities – that help you be at your best on the boat. And finally, we infused everything with a fashion forward attitude that carries you from the deck to the docks in style.

What does 12° West mean? In sailing terms, it’s the approximate deviation from true north to magnetic north at New York Harbor – and a nod to the inspiring place we learned to sail. It’s also a new direction in sailing apparel for women – clothing that delivers fit, function and style so you can fully experience the joy of being on the water. Sailing wear that is a slight deviation from the expected and the traditional. Get on board, it’s going to be a beautiful sail!